Contest Rules

How does the photo contest work?

• The contest will now run EVERY month effective May 2015.
• Contests will be broken up into tiers consisting of market level.
  • Tier 1 - Major Markets/Campaigns that target major events
  • Tier 2 - Intermediate Markets/difficult major markets
  • Tier 3 - Small markets
  • Tier 4 - Optional tier for special monthly contests
• There will be one winner from each tier.
• Only photos of campaigns ENDING in the contest month will be judged.
• Photos are selected that meet the criteria below.
• Contest prizes are given in the form of a bonus per diem.

The Criteria:

• People present in the photo
• Vinyl condition: stretched properly, free from wrinkles
• Clean Unit
• Full truck visible
• Landmarks present and legible
• Overall aesthetics: lighting, spacing, clarity
• Creativity
• Difficulty of photo
• Capturing target audience

Extra Per Diems (Effective January 2023)